BeautifulMedicine.com
2013
A marketing campaign and storytelling piece commissioned by Novartis to highlight its research of natural compounds, bringing to light the natural wonders of our own, non-synthetic, world - which laid the groundwork for modern medicine.
My involvement in the project is to lead the art direction through sketching and design mockups, then working with a multidisciplinary team to implement the site for multiple screen sizes. In close collaboration with: Kevin Ho, Hugo Alhberg, Barry Katz, Heather Emerson and Kyle Webster.
Experience the story here.
ThisIsLightShed.org
2016
A project where I worked with a brand strategist and a creative coder to create the brand identity and homepage for Gabo Arora, an independent filmmaker whose work embraces the immersive nature of VR as a powerful tool to evoke empathy. I was responsible for designing a site experience that embodies the brand identity. In close collaboration with Jeremy Sutherland, Peter Hyer and Ethan Klein.
A Day Of A Thousand Years Pop-Up Book
2010
A personal project exploring paper mechanisms as means to tell a two-fold story, in which the architecture of the art itself becomes an integral part of experiencing the plot. This one has to do with time travel.
